Year: 2026
Type: conference-paper
Abstract: This paper provides a theoretical and empirical analysis of the problem of imbalance between the attention-grabbing function of clickbait headlines in online journalism and the preservation of trust in journalism. Based on statistical tables, diagrams and an eight-criterion coding model, it proposes a theoretical “attention – interest – click-through – content match – trust” model and develops practical recommendations for official media.
Author: Alieva Zulfiya Kenesbaevna
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W7224997494