Year: 2026
Type: article
Abstract: The Dali Bai Jiama culture is an intangible cultural heritage that combines folk beliefs, ritual practices, and visual art. However, it currently faces challenges such as a generational gap in transmission, limited dissemination methods, and a lack of awareness among younger generations. To explore innovative pathways for the transmission and dissemination of Jiama culture, this paper draws on embodied interaction theory. Through an analysis of the behavioral logic of Jiama culture, it distills the principles of embodied interaction, examines the translational relationship between culture and game mechanics, and constructs a design framework for a cultural heritage board game. The research findings indicate that: (1) Embodied interaction theory provides a theoretical foundation for the translation of Jiama cultural practices into game mechanics; (2) The ritual practices and iconographic systems within Jiama culture can be effectively transformed through game rules, mission structures, and interactive mechanisms, thereby enhancing players’ understanding of and experience with Jiama culture. The framework constructed on this basis not only offers new insights for the preservation and transmission of Jiama culture but also provides a reference path for the gamification design of intangible cultural heritage characterized by ritual and practical elements.
Authors: Xicheng, Yang, Chaetnalao, Atithep
Institution: Silpakorn University
Language: Thai
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7225030556