Wit-based humor in advertising: brand coolness in luxury and non-luxury brands
Year: 2026
Type: article
Authors: Hyunju Shin, Kacy Kim, Sukki Yoon
Institutions: Kennesaw State University, Bryant University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7225085686