Work

Cooperation and privacy-protection strategies for cross platform targeted advertising in competitive markets

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2026-0994

Authors: Fan Wu, Shue Mei, Weijun Zhong

Institutions: Southeast University, Southeast University

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W7225113963

FWCI:

Cites: 33

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Related to: 10