Exposure to point-of-sale tobacco advertising and children’s observed and reported interest in tobacco advertising: a cross-sectional study in Japan
Year: 2026
Type: article
Study design: Observational Study
Abstract: Introduction: Despite being a party to the WHO Framework Convention on Tobacco Control, Japan continues to rely largely on voluntary self-regulation of point-of-sale (POS) tobacco advertising. We examined the prevalence of exposure to POS tobacco advertising and children's observed and reported interest in such advertising in Japan. Methods: We analysed data from 6921 adults aged ≥18 years who lived with at least one child aged ≤12 years and participated in the 2023 Japan Society and New Tobacco Internet Survey. Weighted prevalence estimates were calculated using inverse probability weighting. Analyses were conducted stratified by adult participants' tobacco product use status and sex. Results: Overall, 17.8% (95% CI 16.7% to 19.0%) of adults reported exposure to POS tobacco advertising in the previous 6 months, and 3.1% (95% CI 2.6% to 3.7%) reported observing interest in such advertising among children with whom they lived. Children's observed interest was more frequently reported among current users of conventional cigarettes or heated tobacco products (6.4%, 95% CI 4.6% to 8.8%) than among those who had never used either product (2.0%, 95% CI 1.5% to 2.7%). Conclusions: POS tobacco advertising exposure remains common in Japan, and young children are still exposed to tobacco marketing. Mandatory regulation of POS tobacco advertising should be implemented to protect children from early exposure to tobacco marketing.
Source: BMJ Public Health
Language: English
Field: Medicine
Domain: Health Sciences
Open Access status: diamond
Awards: G1138394341, Epidemiological research for heated tobacco products use and the impact in the life-course, G2697869044, G3523603367, G3961152268, Utilization and Empirical Analysis of Disease Burden for Health Care Challenges in the With/Post-COVID-19 Era, G4927840523, G4969382320, G5233675677, Health geographies integrating human life course and environmental changes, An Empirical Study of the Heated Tobacco Products Epidemic and Its Impacts, Regarding Social Issues including Genome and Intergenerational Link, G7401685830, G943438042
OpenAlex ID: W7225148245