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Pemberdayaan UMKM Melalui Pelatihan Live Commerce Tiktok dan Shopee Sebagai Strategi Peningkatan Penjualan Digital

Year: 2026

Type: article

Abstract: This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing live commerce. The program was held at the Cisayong District Hall and attended by 34 MSME owners. A participatory approach was employed, with participants engaging directly in discussions and hands-on practice using their own mobile devices. Initially, participants encountered various challenges, such as not having accounts, difficulties with synchronization, and technical hurdles in uploading products. Through intensive guidance and practical exercises, the results showed that approximately 80 percent of the participants successfully conducted live broadcasts and offered their products independently. These findings indicate that practice-based live commerce training is effective in improving the digital readiness of MSMEs and fostering a shift toward sales strategies that are more interactive and adaptive to the evolution of the digital marketplace.

Source: Jurnal Penelitian dan Pengabdian Masyarakat

DOI: 10.61231/vbwczh95

Authors: Lina Marlina, Didin Syahidin, Yumi Sri Andriati, Reny Sumarni, Dedeh Sundarsih, Sri Mulyati, Riza Faizal, Dina Andini, Hasan Fahmi Kusnandar, Cecep Mohamad kapi, Wildan Army, Ai Indra Lesmana, Yesti Siti Nurjanah

Institution: Siliwangi University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, No poverty, Quality education

Open Access status: diamond

OpenAlex ID: W7225189070

FWCI:

Cites: 22

Cited by:

Related to: 10