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The Influence of Product, Price, Promotion, and Place on Customer Interest in Savings, Gold-Backed Pawn, and Time Deposit Products at BPR Syariah Lantabur, Gresik Branch

Year: 2026

Type: article

Abstract: This study aims to analyze the influence of product, price, promotion, and place on customer interest in savings, gold-backed financing, and time deposit products at BPR Syariah Lantabur, Gresik Branch. A quantitative research method was employed, with data collected via questionnaires. The study sample consisted of customers from BPR Syariah Lantabur, Gresik Branch, selected using purposive sampling. Data were analyzed using multiple linear regression. The results indicate that product, price, promotion, and place have a significant influence on customer interest. This study is expected to serve as a basis for the bank to evaluate and enhance customer interest in Sharia banking products.

Source: Danadyaksa.

DOI: 10.69965/danadyaksa.v4i2.925

Authors: Nadira Dwi Sustikasari, Anita Handayani

Institution: Universitas Muhammadiyah Gresik

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7225247846

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