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Digital Transformation of E.G.G. Egg MSME through Strengthening Business Identity, Social Media Promotion, and QRIS Implementation

Year: 2026

Type: article

Abstract: Express, Excellent, Exclusive Genial Genial (E.G.G.) is an egg-selling MSME in Bentiring, Bengkulu City, with significant growth potential, though hindered by limitations in business identity and digital technology adoption. This community service aimed to enhance partner competitiveness through visual identity development (logos and banners), social media optimization, and integration of the Quick Response Code Indonesian Standard (QRIS) payment system. The activities encompassed problem identification, identity design, QRIS registration, and digital promotion assistance based on observation and interviews. Results indicate that the logo and banner strengthened the business's professional image, social media expanded market reach, and QRIS facilitated practical cashless transactions. The integration of these three aspects effectively supports the modernization and development of the E.G.G. MSME in the digital era.

Source: AJAD Jurnal Pengabdian kepada Masyarakat

DOI: 10.59431/ajad.v6i3.1092

Authors: Raffi Muhammad Shodiq, Dini Siva Nurmala, Nur Ayu Agustina, Ananda Rizkia Ferlita, Genial Rafael Alexa, Albasit Zulnida, Rut Natasya Sinaga, Ahmad Saifullah, Leksy Diaz Adinata, Khayru Akila Eldzima, Chairil Afandy

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7225268270

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