How AR Shapes Buying Intention: Mood, Cognition, and a Multi-Analytical Perspective Using PLS-SEM, MGA, NCA, and fsQCA
Year: 2026
Type: article
Source: Journal of Global Marketing
Institution: Industrial University of Ho Chi Minh City
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7225315487