Strategi Pengembangan Eduwisata Pertanian–Peternakan Terpadu melalui Pendekatan SWOT–QSPM di Desa Pagerjurang, Kabupaten Boyolali, Indonesia
Year: 2026
Type: article
Abstract: Pagerjurang Village, Musuk District, Boyolali Regency, has integrated agricultural and livestock potential that can be developed as an ecotourism destination. However, limited human resource capacity, management, and capital hinder optimizing this potential. This study aims to formulate a strategy for developing integrated agricultural and livestock-based ecotourism through a participatory SWOT–QSPM approach. This study uses a descriptive qualitative method and collects data through in-depth interviews, observation, and documentation from six key village stakeholders. Analysis was conducted using the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that Pagerjurang Village's main strengths lie in soil fertility, cattle farming productivity, and integrated agricultural and livestock systems. Meanwhile, the main weaknesses include limited human resource quality, managerial capacity, and capital. The results of the IFE matrix are 2.92, and the EFE matrix is 3.50, meaning that the position of ecotourism development in Pagerjurang Village in the IE matrix is included in cell II, which means grow and develop. The QSPM analysis shows that the priority strategy is to strengthen stakeholder collaboration to develop facilities and mobilize capital, with a Sum Total Attractiveness Score of 20.54. This study's main contribution is integrating SWOT–QSPM analysis in the context of village educational tourism based on integrated agricultural-livestock systems, providing a strategic framework that can be applied while enriching the discourse on sustainable educational tourism planning at the village level.
Institution: Sebelas Maret University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7225332293