Year: 2026
Type: article
Abstract: “Sports Marketing”has many ugly sides, some old, some new. Sports betting are more financially lucrative than the sports themselves. We will never eliminate its lure. The use of performance-enhancing substances has always been with us, and probably always will be: Too much money is at stake. I support efforts to curb cheating through substance abuse, because it does permanent damage to users, but eliminating performance-enhancing substances is unlikely.
DOI: 10.36713/epra32043
Author: Dr. Dundappa Dodamani
Institution: Government of Karnataka
Language: English
Topic: Doping in Sports
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7225343579