Work

Beyond TAM: a mediated-moderated analysis of perceived anthropomorphism and technology trust as catalysts for AI adoption

Year: 2026

Type: article

Study design: Observational Study

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-06-2025-0440

Authors: Mohammad Mousa Mousa, Ali Alsiehemy, Ahmad Zamil, Wail Alhakimi

Institutions: Tunis El Manar University, University of Tabuk, Prince Sattam Bin Abdulaziz University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225388777

FWCI:

Cites: 61

Cited by:

Related to: 10