Work

Fan engagement beyond game outcomes: evidence from collective rituals and athlete-idolizing fandom in the digital sportscape

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-2026-0031

Authors: Jeonghyeon Park, Keonyeob Lee, J. Lucy Lee, Junemin Rhi

Institutions: Seoul National University, University of Suwon

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225405004

FWCI:

Cites: 73

Cited by:

Related to: 10