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The Impact of Artificial Intelligence-Generated Videos on the Information Reception Behavior of Social Media Users

Year: 2026

Type: article

Abstract: The widespread proliferation of artificial intelligence (AI)-generated videos on social media presents an urgent need to evaluate their impact on information reception behavior. This article employs quantitative analysis techniques (Cronbach’s Alpha, exploratory factor analysis, Pearson correlation, and multiple regression) to measure the factors influencing users' levels of acceptance and interaction. The results indicate that "positive perception of the authenticity and attractiveness of AI videos" is the most robust influential factor. Consequently, the article proposes scientific implications aimed at enhancing digital media education capacity and increasing the transparency of AI content, thereby optimizing the effectiveness of users' information reception. Received: 11th May, 2026; Revised: 13th July, 2026; Accepted: 17th September, 2026

Source: VNU Journal of Social Sciences and Humanities

DOI: 10.33100/jossh.2026.2.2.2

Authors: Nguyen Thi Thuy Hang, Tran Thi Thu Quynh, Doan Duy Anh

Institutions: Vietnam National University, Hanoi, VNU University of Social Sciences and Humanities

Language: English

Topic: Misinformation and Its Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W7225412110

FWCI:

Cites: 16

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Related to: 10