Work

Beyond the Stadium: How Video Games and VR Are Transforming Football Fandom

Year: 2026

Type: article

Abstract: This GAMEHEARTS research factsheet explores how video games, virtual reality (VR), and other digital technologies are shaping football fandom. Drawing on research conducted in collaboration with Manchester City Football Club (City Football Group), including surveys and focus groups with supporters, it examines how gaming and immersive technologies can strengthen fan engagement, connect international audiences with clubs, and create new opportunities for participation. It also considers the potential benefits and challenges of digital fan experiences, including virtual merchandise, accessibility, and concerns around microtransactions.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.24007493

Authors: Crawford, Garry, Bagnall, Gaynor, Gislam, Charlotte, Gosling, Victoria, Yodovich, Neta

Institution: University of Salford

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225428599

FWCI:

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Related to: 10