Pengaruh Kreativitas, Pelayanan Konsumen, dan Tren Fashion terhadap Keberhasilan Usaha jahit dress wanita Di Kecamatan Matangkuli Kabupaten Aceh Utara
Year: 2026
Type: article
Abstract: This study aims to examine the influence of creativity, customer service, and fashion trends on the success of women's dress tailoring businesses in Matangkuli District, North Aceh Regency. A quantitative approach was applied to 70 tailoring business owners selected through a saturated sampling (census) technique. Primary data were collected via structured questionnaires and analyzed using multiple linear regression with IBM SPSS version 26.0. The results indicate that creativity has a positive and significant effect on business success (). Customer service also exerts a positive and significant effect (), as do fashion trends (). Simultaneously, the three independent variables significantly affect business success () with a coefficient of determination () of 0.338. This indicates that 33.8% of the variation in business success is explained by creativity, customer service, and fashion trends, while the remaining 66.2% is attributed to other unexamined factors. These findings highlight the strategic importance of enhancing design innovation, service responsiveness, and trend adaptability for micro-scale fashion enterprises.
DOI: 10.66052/p5n6r326
Authors: Wilda Wilda, Agustinawati Agustinawati
Institution: Malikussaleh University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7225454831