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Le Future De La Communication Touristique Dans L’ere Du Digital : Etude Comparative Des Campagnes Visit Morocco Et N’tla9aw F Bladna

Year: 2026

Type: article

Abstract: Morocco’s tourism promotion strategy relies primarily on communication, adopting various tones and narratives that reflect the characteristics of its target audiences. In this context, the National Moroccan Tourism Office has launched two campaigns: Visit Morocco and Ntla9aw F Bladna. The former targets a broad spectrum of tourists, from the international scene, while the latter focuses on the local market. The main goal of this study is to explore the evolution of tourism communication in the digital era, through a comparative analysis of these two strategic campaigns. It aims to understand how digital campaigns of tourism communication—particularly by using social media and visual storytelling—adapts its messaging to address distinct audiences.

Source: Journal des Sciences de l'Information et de la Communication

DOI: 10.34874/prsm.jsic-vol3iss2.7983

Authors: boulouah, wissal, El Kortbi, Imane, Lahiala, Mohamed Amine, Drouiche, Laila, Alaoui Fennane, Moulay Maati, Lahiala, Abdelfattah

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7225568387

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