Cultural Encoding in Turkey's 5G Launch Advertising: Supplementary Materials (S1-S3)
Year: 2026
Type: preprint
Abstract: Codebook, segment list, both coders' round-1 and round-2 codes, disagreement log, Krippendorff's alpha, sensitivity analysis (S1, Excel); reliability and frequency script (S2, Python); REFI-QDA/MAXQDA export with segment transcripts (S3). Exploratory comparative case analysis of three Turkish 5G launch films (Turkcell, Vodafone Turkey, Turk Telekom; 31 March 2026) through Hofstede's six dimensions.
Source: OSF Preprints (OSF Preprints)
Author: İsnur İnci Armutlu
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7225576021