Work

Beyond transactions: how relationship marketing management empowers exhibitor voice at B2B trade shows

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-10-2025-1041

Authors: Jie Yin, Jiajia Wu, Yensen Ni

Institutions: Huaqiao University, Quanzhou Vocational and Technical University, Tamkang University

Language: English

Topic: Conferences and Exhibitions Management

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225581397

FWCI:

Cites: 51

Cited by:

Related to: 10