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Framing the harvest: advertising message framing, perceived benefits and consumer participation in adoption agriculture

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2026-1145

Authors: Xiaoran Hou, Zimiao Ma, Congcong Zhang, Tieyan Zhang, Beini Ma, Yu Hao

Institutions: China University of Mining and Technology, Beijing Institute of Technology

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

Open Access status: closed

OpenAlex ID: W7225611263

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Cites: 42

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