Work

STAGES: A model for responsible deployment of artificial intelligence

Year: 2026
Type: article
Abstract: The accelerated deployment of artificial intelligence (AI) at an unprecedented pace leads to new opportunities and risks for organisations and their ecosystem. To support management and regulatory efforts with a deeper understanding of responsible conduct, this study addresses a salient research gap by developing a new theoretical model to describe the tenets of responsible deployment of AI. Applied through a grounded theory approach, existing adoption and integration practices are explored by drawing on literature studies and semi-structured interviews with 17 participants with professional experience with AI in an international context. Themes are synthesised through the Gioia technique. The theoretical model is underpinned by an objective-execution-outcome structure and described by the mnemonic STAGES. The contribution of the study is a new theoretical model to explain and encourage responsible deployment of AI, and explicate which elements organisations should consider when designing internal policies, and to further inform decision-making by management, and regulatory efforts.
Language: English
Open Access status: hybrid
Estimated APC paid: $3,190
OpenAlex ID: W7225627941
FWCI:
Cites: 110
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