Work

Transmedia book love

Year: 2026

Type: book-chapter

Abstract: The ‘Bookternet’ ( McArdle 2016 ), including BookTube, Bookstagram, Bookterest, and now BookTok, has changed the way books are produced, promoted, and consumed ( Martens 2016 ; Murray 2018 ). Yet these platforms provide creative ways for readers to engage in the books they love in online reading communities. BookTokers use the affordances of the app ( Bucher & Helmond 2017 ) to make DIY book art including: (1) rebinds of fanfics, publisher’s mass market editions or rebellious rebinds, (2) thematically linked ‘book nooks’ (book-sized dioramas), or (3) miniature editions. In this chapter we present the BookTok sub-community, focusing on crafty bookish participatory activities and social reading culture ( Reddan 2022 ), and discuss how the materiality of books ( Pressman 2020 ; Baulch 2022 ) merges with digital technologies within BookTok’s reading community.

Source: Children's literature, culture, and cognition

DOI: 10.1075/clcc.21.05bal

Authors: Gitte Balling, Marianne Martens, Jessica B. Wise

Institutions: University of Copenhagen, Kent State University, Columbus Metropolitan Library

Language: English

Topic: Literacy and Educational Practices

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7225647162

FWCI: 17.33

Cites: 20

Cited by: 1

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