Diagnóstico de la comunicaciónorganizacional en Mazatlán: avances de un estudio aplicado en dos organizaciones privadas
Year: 2026
Type: article
Abstract: This article presents advances from an applied research project aimed at diagnosing organizational communication processes, perceived burnout, and work engagement in public and private organizations in Mazatlán, Sinaloa. The objective is to analyze levels of productive and unproductive communication to identify conditions associated with trust, participation, recognition, perceived strain, and work commitment. Preliminary results correspond to two private organizations: a real estate development company and a strategic communication agency. The study follows a mixed-methods design within a university social service project. The quantitative phase uses a 30-item instrument addressing internal communication, trust, recognition, organizational learning, perceived burnout, and work engagement; the qualitative phase is still under development. Results show adequate internal consistency and exploratory differences between organizations. The study concludes that organizational communication constitutes a strategic dimension for understanding internal culture, listening, participation, and workplace well-being.
Source: Escribanía
Author: Iris Crystal Medrano Obeso
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7225651968
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