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THE IMPACT OF DIGITAL TOOLS USAGE ON SMALL AND MEDIUM ENTERPRISES(SMEs) in BUJUKO TRADING CENTER

Year: 2026

Type: preprint

Abstract: This paper examines how the use of digital tools affects Small and Medium Enterprises(SMES) in Bujuko trading Center .Digital tools such as transaction platforms,social media,smartphones,and computers are now used by many small businesses to sell products and manage daily work . Using a simple research design, this paper reviews how technology helps businesses to grow ,the problems owners face , and what the use of digital tools increases sales and saves time. However , high internet costs,unreliable power, and lack of digital skills still slow down progress

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.24076251

Authors: SSENYONGA, MARTIN, NAMUKOSE, JOLLY, ODYEKE, LAWRENCE

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225654505

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