The AI Credibility Footprint: An Engineering Framework for Business Evidence and AI Visibility
Year: 2026
Type: article
Abstract: The AI Credibility Footprint is a proposed five-layer evidence framework for making a real business more consistently identifiable, understandable and corroborable across websites, structured data, crawler-accessible resources and external records. It addresses a recurring operational problem reported in the author's business audits: companies with genuine expertise can present fragmented or weakly evidenced digital identities. The framework distinguishes entity credibility, content credibility, schema credibility, crawler credibility and corroboration credibility. Each layer addresses a different failure mode, while alignment across layers aims to reduce uncertainty and contradiction. A practical audit process is proposed for gathering evidence, checking technical delivery, reconciling business claims and monitoring machine-facing outcomes. The intended output is a documented, inspectable business evidence footprint. The framework does not claim that a high-quality footprint guarantees recommendation, citation, ranking or revenue from any AI service. The report presents definitions, engineering requirements, a practical audit procedure, limitations and a research agenda.
Author: Rowley, Keith
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7225738307