Negosiasi Sakralitas dan Komersialisasi: Transformasi Seni Pertunjukan Jaranan dalam Ekosistem Pariwisata di Banyuwangi
Year: 2026
Type: article
Abstract: Banyuwangi Regency has recently emerged as a prominent custom- and nature-based tourism destination, attracting both domestic and international tourists. However, grassroots traditional art communities often face operational barriers in converting their sublime cultural values into sustainable revenue streams without compromising ritual authenticity. This article examines a creative economy downstreaming program for the Jaranan Sidodadi Baluk Art Group in Kebalenan Village, Banyuwangi. Employing a participatory qualitative method through Participatory Action Research (PAR) and Asset-Based Community Development (ABCD) approaches, this program restructured the traditional performance from its original 5–8 hour full-day duration into a standardized 1.5-hour tourism package, which includes the Jaranan, Kucingan, Barong Kepruk, and Macanan dances. The results demonstrate successful measured commodification through the design of digital promotional media, a pricing structure document (Rate Card), a Tourism Service SOP Pocketbook, and income diversification via group merchandise (T-shirts, keychains, pins, and stickers). This program bridges the commercialization gap of traditional arts to achieve independent economic resilience based on local wisdom.
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7225774080
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