Work

Developing and validating an overall international marketing performance scale

Year: 2013

Type: article

Source: business management review

Author: Ho Yin Wong

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W73710886

FWCI: 0.833

Cites: 53

Cited by: 1

Related to: 10