Year: 2008
Type: article
Study design: Observational Study
Abstract: Designing viable mobile business models that capture value for all organizations involved is challenging. A range of design issues could be considered, and it is often not clear how they ultimately impact the performance of the business model. This paper tests causal relations between design issues and success factors in the organization and finance domain of mobile business models, by analyzing a survey among 120 practitioners and experts in the mobile Internet services domain using structural equation modeling. We find that organizational design issues lead to more acceptable division of roles among actors, and that financial design issues impact more acceptable risks. However, profitability is influenced only indirectly by these design issues, as the relations are mediated through acceptable risks and role division. Our findings imply specific clues to organizations in the mobile domain on what design issues to address in order to satisfy specific success factors.
Authors: Mark de Reuver, Harry Bouwman, Timber Haaker
Institution: Delft University of Technology
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W74673583