Work

The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia

Year: 2014

Type: article

Abstract: The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and \nperceived enjoyment on customer e-loyalty and e-satisfaction. SPSS and SmartPLS (M3) are used as the main analytical tool. 395 respondents participated in the study and empirical results indicated that perceived usefulness and perceived ease of use positively impacted customer e-loyalty and e-satisfaction. Several implications, limitations of the study, and recommendations for future research are outlined.

Source: Unimas Institutional Repository (Universiti Malaysia Sarawak)

Authors: Winnie Poh-Ming Wong, May‐Chiun Lo, T. Ramayah

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W748996625

FWCI: 1.423

Cites: 106

Cited by: 21

Related to: 10