Teaching Advertising Media Planning in a Changing Media Landscape
Year: 2012
Type: article
Study design: Observational Study
Source: Journal of Advertising Education
Authors: Yeusung Kim, Sheetal Patel
Institutions: DePaul University, The University of Texas at Arlington
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W757859308