Work

Awareness, Timing and Reasons for Choosing Marketing As a College Major

Year: 2014

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13162-7_29

Author: Charlene Pleger Bebko

Institution: Indiana University of Pennsylvania

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W759004832

FWCI: 2.652

Cites: 1

Cited by: 7

Related to: 10