Work

Understanding Gender Differences in Media Perceptions: A Comparison of 2D versus 3D Media

Year: 2010

Type: conference-paper

Abstract: We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung’s Theory of Psychological Types, we hypothesize differences in men’s and women’s perceptions of skill, challenge, telepresence, and satisfaction with online experiences in 2D versus 3D media interaction. The findings suggest that even though women perceive lower skill levels and greater challenges in using 2D and 3D media than men, women’s sense of telepresence is higher than men in both 2D and 3D media. Women are also more satisfied with their interaction in 2D and 3D media than men.

Source: Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Authors: Fiona Fui‐Hoon Nah, David DeWester, Brenda Eschenbrenner

Language: English

Topic: Gender and Technology in Education

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: green

OpenAlex ID: W766747406

FWCI: 3.828

Cites: 33

Cited by: 3

Related to: 10