Work

Differences in Attitudes toward TV Advertising: VCR Usage as a Moderator

Year: 1992

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.1992.11104509

Authors: Seonsu Lee, James R. Lumpkin

Institution: University of Mississippi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W769540257

FWCI: 1.411

Cites: 19

Cited by: 46

Related to: 10