An Approach to Study Pleasure and Arousal Reactions in Advertising: A Case Study of Polish and English Print Advertisements
Year: 2014
Type: article
Source: Gospodarka, Rynek, Edukacja
Author: Anna Kuzio
Institution: College of Management “Edukacja”
Language: English
Subfield: Cognitive Neuroscience
Field: Neuroscience
Domain: Life Sciences
Open Access status: closed
OpenAlex ID: W775852653