Work

Reputation of Malaysian car brands : comparing views of customers and dealers

Year: 2012

Type: dissertation

Study design: Observational Study

Source: Research Explorer (The University of Manchester)

Author: Zurina Ismail

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W783702836

Cites: 170

Cited by:

Related to: 10