Year: 2010
Type: article
Abstract: Consumer's behaviour is described mostly by the neoclassical theory in the framework of cardinalistic and ordinalistic models which involve the methodological individualism, the concept of rationalism, the equilibrium and the perfect information of consumer. Consumer in the financial actives market decides in a similar way. Consumer can make decisions also uder the condition of risk and uncertainty.
Author: Karel ŠRÉDL
Institution: Czech University of Life Sciences Prague
Language: Czech
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $609
OpenAlex ID: W791662313