Doing well while doing good? An integrative review of marketing criticism and response
Year: 2015
Type: article
Source: Journal of Business Research
Authors: Verena E. Stoeckl, Marius K. Luedicke
Institutions: Universität Innsbruck, City, University of London
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W792032948