Year: 2001
Type: article
Abstract: The adoption of e-business innovation requires a framework guiding sustainable business development.The required elements and construction of a business model, particularly in the area of e-business is still an insufficiently addressed topic.In this paper, we draw on theoretical constructs relevant to the transformation introduced to value creation by the adoption of e-business practices to propose an analytical framework and a development method for constructing e-business models.The proposed method is then applied to the transformation of the advertisement thought television industry by extending interactive TV advertisement services.
Institution: Athens University of Economics and Business
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W796774381
