Year: 2010
Type: dissertation
Study design: Observational Study
Abstract: Previous studies on social networking sites have failed to address comprehensively the level of efficacy and role of peer influences in the rise in membership levels of this new communication innovation. This study assessed the level of social influences at play in college students` decision to participate on Facebook. Online and postal surveys were sent to undergraduate students of a Northeastern institution of higher education to obtain self-reported of levels of perceived peer pressure influencing their participation on Facebook. The data collected were used to test a new theory of social conformity. No relationship was found between time spent on Facebook in a typical week and peer pressure.
Author: Jason M.S. Lam
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W797477367