B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude
Year: 2015
Type: article
Study design: Observational Study
Source: Journal of Retailing
Authors: Jan Pelser, Ko de Ruyter, Martin Wetzels, Dhruv Grewal, David Cox, Jacqueline van Beuningen
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W797975987
