Work

The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.06.004

Authors: Niels J. Pulles, Holger Schiele, Jasper Veldman, Lisa Hüttinger

Institutions: University of Twente, University of Groningen, Opera Software (Ireland), Opera Software (Norway)

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W810112995

FWCI: 24.27

Cites: 91

Cited by: 135

Related to: 10