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An Enhanced Framework for Improving Cooperation Between Marketing and Other Functions: The Differential Role of Integrating Mechanisms

Year: 1997

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009745801151

Author: Elliot Maltz

Institution: University of Southern California

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W81518797

FWCI:

Cites: 37

Cited by: 38

Related to: 10