Year: 2014
Type: conference-paper
Abstract: Stated choice experiments have been shown to be a reliable valuation method for non-marketed goods and services. These experiments are usually conducted in a hypothetical survey form. Previous research has indicated that certain behavioral patterns in elicited respondents are inherent in the survey form and length. This study attempts to investigate if there is evidence of the behavioral patterns of preference learning and fatigue by analyzing data from two spate stated choice studies: 1) extensions to Constitution Trail in Bloomington/Normal, IL, 2) Riparian Forest Restoration in the Middle Rio Grande, NM. In comparing the estimated willingness to pays for each of the studies, there is evidence of a preference learning effect in both studies. Empirical evidence is not found to conclude that there is a fatigue effect. These lend evidence that researchers need to recognize that there is learning by participants in stated choice studies. As such the first few questions in a choice experimental survey may not provide stable preferences and should not be included in the value estimates.
Authors: Derek Lindgren, Faculty Advisor Broadbent
Institution: Illinois Wesleyan University
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
Funder: Illinois Wesleyan University
OpenAlex ID: W825350805