Work

A Semiotic Perspective on Innovative Behavior

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-17049-7_7

Authors: David J. Burns, Robert F. Krampf

Institutions: Youngstown State University, Kent State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W833975474

FWCI: 3.491

Cites: 25

Cited by: 15

Related to: 10