Work

A Cross-Cultural Comparison of U.S. and Chinese Website Customers

Year: 2005

Type: article

Abstract: Website quality has been given much attention as of late. In particular the factors that impact a consumer’s perception of website quality is of great interest. This paper takes a currently validated measure of business-to-consumer website quality (WebQualTM) and applies it to Chinese Web users in order to study the cross-cultural differences and similarities of U.S. and Chinese customers. Several cultural differences between U.S. and Chinese customers are revealed.

Source: Journal of international technology and information management

DOI: 10.58729/1941-6679.1144

Authors: Eleanor T Loiacono, Huiping Lin

Institutions: Worcester Polytechnic Institute, California State University, San Bernardino, Tsinghua University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W836400979

FWCI: 1.623

Cites: 41

Cited by: 10

Related to: 10