The Exploitation of Pleasure and Arousal Reactions in Appetitive Motivational Schema in Advertising: a Case Study of Polish and English Print Advertisements
Year: 2013
Type: article
Source: Gospodarka, Rynek, Edukacja
Author: Anna Kuzio
Institution: College of Management “Edukacja”
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W838541350