An Analysis of Webmasters' Identification Targets
Year: 1998
Type: article
Abstract: This paper argues that webmasters identify with multiple targets, including their organization, WWW users, and the webmaster profession. Because identification theory suggests actors make decisions favoring their identification targets, this issue has important implications for the WWW and its users.
Author: Thomas Shaw
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W849105184
