Work

Who's Afraid of the World Wide Web? An Initial Investigation into the Relative Impact of Two Salient Beliefs on Web Shopping Intent

Year: 1998

Type: article

Abstract: The growth of World Wide Web consumer activity that requires that an individual place sensitive personal information online continues to increase at a phenomenal rate. This study investigates two beliefs about shopping on the web (perceived usefulness and perceived web security) to determine their impact on intent to gather information about products and to purchase products using the World Wide Web. Data from 119 university students is used to develop a scale to assess web security concerns and to perform an initial analysis. Implications are discussed.

Source: Journal of the Association for Information Systems

Authors: David S. Salisbury, Rodney A. Pearson, Allison W. Harrison

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W857567684

FWCI: 3.489

Cites:

Cited by: 15

Related to: 10