Magazine Publisher and Advertising Manager Standards for Acceptable Advertising
Year: 1987
Type: article
Abstract: The often-repeated examples of how many media outlets exercise strict oversight in accepting advertising imply that self-regulation can take over where government activities end. However, little has been written about perspectives applied by magazines beyond those of one or two examples. This article presents reactions from publishers and advertising managers about the standards they use to decide which ads are acceptable for publication.
Authors: Patrick R. Parsons, Herbert J. Rotfeld, Todd Gray
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W866693438