Implications of Research on Computer Delivered Normative Feedback for Social Norms Campaigns.
Year: 2005
Type: article
Abstract: Brief individually focused alcohol interventions which provide personalized feedback (e.g., the BASICS; Dimeff, Baer, Kivlahan, & Marlatt, 1999) have consistently been found effective in reducing drinking among problem drinking college students (Larimer & Cronce, 2002). These interventions typically include a number of components including; a review of the student’s drinking behavior and experienced consequences, risk factors such as family history, expectations regarding potential alcohol effects (e.g., social lubrication, tension reduction, and enhanced sexual performance), and moderation tips such as alternating alcoholic drinks with non alcoholic drinks, information regarding blood alcohol concentration, and information designed to correct misperceptions regarding typical college student drinking behavior (Walters & Neighbors, in press).
As a social psychologist, my initial reaction to reviewing multi-component alcohol interventions was to wonder whether the social influence component (i.e., normative feedback) was strong enough to reduce drinking all by itself. My colleagues and I recently completed three randomized controlled trials evaluating the efficacy of computer delivered personalized normative feedback (PNF) as a stand alone intervention (Neighbors, Larimer, & Lewis, 2004; Neighbors, Lewis, Bergstrom, & Larimer, under review; Lewis & Neighbors, in preparation). Personalized normative feedback is individually tailored and tells students: “1) this is how much you drink, 2) this is how much you said you think other students drink, and 3) this is how much other students actually drink.”
Source: PubMed
Author: Clayton Neighbors
Institution: University of Washington
Language: English
Subfield: Epidemiology
Field: Medicine
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W89289273